World Rally Championship's next game: Racing live against rally heroes

The next generation WRC computer game will allow players to 'compete' in live rallies", states ISC chairman Neil Duncanson in the April version of SportBusiness International magazine. ISC, the global promoter of the World Rally Championship (WRC), mentions WRC's ultimate goal as building up an online gaming world championship alongside the real thing.
ISC and the computer gaming industry believe the next step in gaming is this 'live' competition between gamers and real drivers, made possible through iOpener's patented technology.
ISC CEO Simon Long says: "Now we are a global promoter, we want this to be multi-platform, multi-publisher, multi-territory."
For Long and Duncanson the new game is part of WRC's broader efforts to appeal new fans beyond the hardcore enthusiastics. FIA's chairman Max Mosley has said the virtual champion will be honoured at the WRC's annual end-of-season awards ceremony in Monaco.
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