FIA and F1 see market-opportunity for iOpener product

In recent interviews given to the press, both FIA president Mr. Max Mosley as well as F1 boss Bernie Ecclestone readily acknowledge the fact that there is more room for improvement in the F1 media coverage.

Mr. Mosley even goes as far as mentioning that advanced interactive technology, such as iOpener's product, already exists and sees vast potential to bring F1 interactivity to the people's living room. 

"On top of that, if you have some good software writers you could sit at home and join in the race. And there would be the race, and you would be in the middle of it...socking it to Lewis Hamilton for pole position. It is all there to be done." This technology (patented by iOpener) is part of how he sees F1 would revolutionise the way they do the internet.

Furthermore F1 boss Bernie Ecclestone shifts the attention for this development also to the hands of the broadcasting media companies. "We have deals with television companies worldwide giving them exclusive rights to exploit F1 across all forms of media in their territory - including the Internet," said Ecclestone.

Click here to read the press coverage.