F1 urged to embrace modern media

Key figures in the motorsport have publicly brought to attention the need for a refreshed approach to the world of new media. Recognising the importance of online and interactive opportunities, the Motor Sports Business Forum in Monaco highlighted the future path for the Formula 1.
iOpener CEO, Andy Lürling, attending the forum in Monaco mentioned: "Everyone here agrees that the sport is in need to integrate new media to satisfy the demand of the race fan, using internet as well as gaming! The iOpener Enabled product is very well received all across the Forum". He underlined this statement by presenting the vast media impact and consumer response of the ongoing Beta-test.
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